marvelstudios
The Baxter Building is now listed on Zillow
The Baxter Building - Source
Discussion
Only for 4.4 Million alright, who wants to team up to buy it?
A skyscraper in Midtown sold for $8MM last year. The firm that bought it at auction was as shocked as anyone else they now own a skyscraper in Midtown Manhattan.
Seems like a steal until you see it's only 4 br.
Yeah but like california homes are hitting like $2m for half the sqft. This is definitely a steal!
But then you gotta figure upkeep costs for rebuilding after every supervillain fight. Plus resale once the surrounding properties decline due to collateral damage.
Hahah true, New York is always a battle ground.
There are plenty of three or four bedroom apartments on manhattan that go for over 4 mil.
Sure, but how likely are they to have Galactus show up and try to eat them?
This sub has 4.7 million members, so if we all donate 93 cents we can have it!
Honestly it's a fantastic deal.
Say that again
lol yeah I thought it would be more like 44,444,444 million
I’ll chip in 20 dollars
I contribute $40. Who else is joining?
Commercial real estate has really taken a dive since WFH damn
I thought the price was a little low too, but the movie is set in the 1960s, so the price seems right.
$4,444,444 in 1965 would be $45,356,609.22 today, for any curious passersby
Only 4 million for a whole building of that size in NYC is a massive deal damn
Yes, but its going to be obliterated in a month.
Thats probably why they got it so cheap.
They are the only ones who can maintain it.
At NY prices you’d still make a profit if it’s a whole month
Well, the entire planet might be too…
Definitely 1960s pricing
That price back then in the early 60's would be about roughly 46 million nowadays
Even then it'd convert up to ~$43m in today's dollars which is still a paltry sum for midtown Manhattan
I’ll take your word for it. Don’t really shop much for skyscrapers in manhattan
Heh, yeah I mean neither do I :) I just did a quick google search and saw that the average cost to build a new skyscraper in Manhattan right now is anywhere between $300m and $1b! NYC real estate is pricey. Some of the most expensive in the world.
Why not? I buy a couple every other Sunday
Best I can do is 5 bucks and A BOX OF SCRAPS!
Honestly, $4 million is extremely cheap for that property. LOL
Seems kind of small? And low priced? Is that ,1960s prices?
I think they're just trying to keep the 4 theme running through the entire listing
$444 million probably could have worked
Just 4mil?
I was hoping they’d do something showing off the interior. I love the retro futuristic aesthetic. You can’t say you wouldn’t want to live in that building or at least have its decorator as your friend 😂
Can someone link? I cannot find this Zillow listing
Thanks, I reported it as a fake listing. 😉
But who is Jack West (the listing agent)? There are a few real estate agents in Marvel, including Susan Harris. Why did they create a one-off character instead of using an actual Marvel character? My guess would be they didn’t want to pay royalties.
Fantastic views
...Say that again.
Loving the smelting for this movie. Feels like a missed opportunity though to have Pedro do “science films” as Reed and put them on youtube
Only $4.4 million??
Super-science lab?
Oh shit, color tv?
Awesome. Love the marketing.
A zestimate LMFAOOOOOO
Only 4 M!?
That seems incredibly cheap.
This movie is definitely getting a marketing budget. Hopefully it can make its money back and then some.
Only $4.44M? Seems cheap.
So here's The Thing.. that price is a fantastic deal for the building you're getting. This is sure to cause a Storm on the property market. In fact, it's not a Stretch to say it'll Disappear within a few days.
Say that again... At least 4 more times
Some marvel fan out there with 10 million to spare is giddy rn.
Is this the first conformation of the Future Foundation
Only 4 beds in that whole building?
They have me with the conversation pit, fall hazard aside, those really need to make a come back!
People don't want to see each other's feet
It's a steal at twice the price
Add a 4
Only 4 bathrooms in the whole building? Deal breaker!
Okay, a part of me get the whole 4 theme... But I find it really hard to believe that tall asf building only got 4 bed and 4 bath lol.
Yeah especially the 4 bathrooms. Like are there lines of employees waiting
This movie's marketing has been insane
They forgot the .44 cents!
God that it's so clever and Immersive
You can see they improved the quality of the marketing since Thunderbolts
A whole building for 4 mil? I don’t even think buildings were that cheap in the 1960s…
I didn’t read the listing but does this imply they disappear at the end since they’re no longer residing there?
I wouldn't read too much into it
Only $4.5 million dollars?! Count me in! :D
It's actually super cheap for a skyscraper in NYC
4 bedrooms???
4 not a good number in east customs. Wonder how they marketed this?
There should be at least one more 4 in front of that
400 Million would make more sense and even so it’s still cheap considering its history and importance.
"color television" wow they really have it all!
Only 4,444 square feet? That is some reverse TARDIS shit.
I think this building in particular feels a little dull, compared with all the other retro aesthetics we have seen on the trailers. Could have gone with a more jetson style building.
Does zillow list the Earth realm?
Does anybody remember when the number to gattis was 444-4444? My dad would say it all the time but like “foh foh foh- fohdy foh fohdy foh”. What a goofball.
They are definitely keeping any Chinese buyers away with that price
Loving the marketing for Fantastic Four: First Steps! But 4,444sqft over 4bd/4ba seems a tad small, no? :)
That price tag is Blake Maislin's phone number. IYKYK
This is hilarious! But it’s wayyy over priced. 4.4M is way too much for only 4,444sqft. Ask any real estate agent. But maybe that’s how real estate works in the MCU…
Eh, there are homes in Irvine California that are listed for 4.6m and its 4,200sqft!
It's a skyscraper tho
So yall can see where all of Ironhearts marketing money went.
To something Fantastic
Four and a half million for only 4 bed and 4 bath, seems over priced to me.
Stating Ben is made of rock instead of scabs is going to cause debates.
If I did have the money to live in that building, would they like some jams and jellies cause my mom makes a lot. Also I have a tendency to sing along to songs so that’s something to look forward to
I’m so damn tired of ads being injected in literally every area of our lives, it’s not funny or clever it’s just exhausting.
I wanna live there
They’re going all out with marketing for this movie. Especially compared to the Thunderbolts/New Avengers. Definitely hyped to see it
I heard a long time ago that this was Feige's pet project and he has put everything into and on this... so yes I can understand hefty marketing. If this fails he will probably quit. lol
If this fails critically or finanically he's absolutely gone, hence why Kevin's going all in on F4
Zero shot of this, dude was hampered by new Disney leadership and is clearly in the midst of course correcting.
Yep. Some of Marvel fans' biggest critiques have been due to the decisions placed on Marvel Studios by Disney.
All of the Disney+ content demands, including the quantity and release dates (therefore the decrease in quality) came from Disney. This included making that content essential viewing for following the MCU, which made homework for casual viewers, which is the majority.
Viewers only need to miss one or two releases of a franchise to feel disengaged. It doesn't matter if it was important, they just need to know they missed it. So when someone gets told that the new big bad of the MCU, and the Ant-Man film they're considering going to see, was actually introduced in a Loki series they didn't watch, they're gonna feel like they fell behind in a big way.
So, when they find out that the new 2025 Captain America film is actually a sequel to a 4-year old series that they were told wasn't that good, they'll feel like they stopped being a fan years ago.
Throw in the comfort that all of these films will be released on Disney+ immediately after the theatrical run and they've lost any urgency to go to the cinema. Why spend additional hard-earned cash on a film that will be included in their subscription? They can say they'll get around to it, to watch the releases in order, but now there's hours worth of Hawkeye, Loki and wait, who's Echo?
The perceived turnaround has been since those demands on Marvel have been lifted. But even if every film since is flawless, there is/was previously produced Disney+ content to be released and they have to work against the extreme tide of casual fans under the belief that they're dozens of hours of content behind before they can watch a new Marvel film.
Nah. Kevin's really well regarded at Disney.
Like, could some day be the chairman of all of Disney Entertainment, assuming he has those aspirations, and I think he does.
Zero chance this is true. Unbelievable buckets of cash from the infinity saga. Disney leadership demanding content be spread more thin. The big bad of the new saga having to be pivoted halfway through. There’s no way they’d can him.
RDJ will get bums in seats for Doomsday.
I know I will.
one can only hope
That Feige quits? The most successful movie producer of all time who only faltered recently due to overwork
No king rules forever
Feige did an amazing job bootstrapping the comics medium over to film. Sustaining that kind of success is a different beast than bootstrapping it. You can celebrate his amazing success in one area and still acknowledge how badly the mcu has fallen off and how much opportunity there is for someone else to take the reigns.
Being overworked doesn't lead to the kind of aimlessness and c-tier quality heros and storytelling we've gotten btw.
Someone else like? There is no other candidate. And the reason for quality falling off was Disney's mandate of multiple projects a year - that's why he's no longer doing shows and only doing 3 movies a year
Disney ramped up the product production- they didn't ask him to put out a bunch of c-list heroes that had limited comic book appeal or controversial runs and split fans down the middle. It was a bold move and it didn't pay off.
There were few other options. And if you're talking about the Thunderbolts* then that was a great movie with little known characters. Guardians were Z-list nobodies earlier
Who does this type of marketing even reach?
Literally just reached you and me, so…
Yeah. Comic book nerds. People who are already aware of the movie and probably already have opinions on whether or not we are gonna see it.
For a lot of brands & companies, especially in the entertainment industry, staying on top of mind is super important.
Zillow is the most popular real estate website in the US, and small features like these help users remember the Fantastic Four. This feature by itself won't accomplish much but when it's working together with the dozens of other touchpoints Marvel is using, it will increase the chances that a person will buy into the hype and go watch the movie. I agree it's probably not the most effective method, but it's really just a very small part of their campaign that helps them reach as many people as possible.
Probably relatively inexpensive too
Sure. But the original comment here was that this was Marvel going all out on the marketing. That's the point I thought was odd.
It's not though, odd stuff like this would be part of "all out" marketing. They're making odd reaches and going "yea that's worth throwing thousands at"
Supervillains and up and coming superheroes looking for a new lair obviously
This is more hype building than for reaching new audiences
Interesting idea. So we measure the success of this by how much more hype it makes us?
I just think it's a far cry from being clever marketing.
Well it obviously reaches a lot of people if they market and hype the Zillow listing (and 1 minute video released with it of the realtor showing us around). But obviously this was paid for by Zillow, and F4/Marvel probably made a profit on creating this little marketing campaign… so both Zillow gets their name attached to a major film and it’s fanbase, and F4 gets some promo for practically free and maybe some extra cash. The way product placement usually works.
The marketing for Thunderbolts was fairly solid, though I think between lack of audience engagement and the last second New Avengers marketing thing worked against it.
The marketing seems kind of low IMO. I am going to be curious to find out what the marketing budget was with the phone.
Seems like Marvel comes back on marketing unless it's a sure thing.